Human By Orientation

 Cultural Strategist
Art DirectorHelping a social platform find its people.
Human By Orientation is HBO Max’s platform for LGBTQIA+ programming. Their channels spotlight queer voices, by cultivating a space where the community can connect and engage with each other through creative content, familiar characters within the WarnerMedia network, and share meaningful, inclusive messaging. 






To help amplify the platform and attract new audiences, a multi-channel social campaign was developed in collaboration with artists and Office Magazine to distribute original artworks that embody the ethos of Human By Orientation.

Digital artist John Yuyi, painter and fine artist Kezia Harrell, and photographer Arvida Byström were commissioned to create work around identity and self-reflection. These portraits went live on the Human By Orientation and artist’s Instagram profiles, alongside an online feature in Office Magazine, giving context to the work.

The cross-platform strategy ensured visibility to like-minded audiences and garnered a more robust, 
loyal following.






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Recent History
Present Hotels.com, ACD
2019 – 2025 Cult Classic Magazine, Editorial Director
2019 – 2024 Kamp Grizzly, Copy Writer / Cultural Strategy