HBO’s Betty S2

 Lead Copywriter
Cultural Strategist Reuniting fans for the return of HBO’s series Betty, in a community-focused influencer marketing campaign.
As a cultural strategist, I had the exciting opportunity to drive the fandom forward for the season 2 launch of the beloved Skate Kitchen spin-off.

We reunited with Sonya Sombreuil of COME TEES to create custom, new merch leveraging the excitement around the first drop. These wearables were sent to creative members of the Betty community, inviting them to share personal stories of growing pains and connection, paralleling the show.




In this community-first approach, the exclusive COME TEES capsule, modeled by friends of the show and photographed by Matthew Cowen and Ysa Perez, was featured in a photostory on i-D magazine. The article featured various artists, friends, models, and skaters aligned with the Betty ethos. All talent was photographed in the cities and settings that shaped their stories. These images were also shared across their personal Instagram stories and in-feed posts.




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Recent History
Present Hotels.com, ACD
2019 – 2025 Cult Classic Magazine, Editorial Director
2019 – 2024 Kamp Grizzly, Copy Writer / Cultural Strategy