Ivy Park: Drop 3

CopywriterUnveiling Drop 3 of the adidas x IVY PARK collaboration – ICY PARK.
As a copywriter, I was part of a team that worked with Parkwood Ent. to bring this alpine-inspired collection to life through its embodied mantra, “This Is Your Park.” The campaign was inspired by Beyoncé’s creative reflections during the pandemic, inviting fans to explore what drives their own dreams through this narrative of envisioning “your park.”






As copywriter, I crafted digital/OOH messaging that laddered up to the campaign’s inspirational tagline— Your Park Is Your Wonderland. I created social toolkits for Beyoncé’s buzzworthy collaborators & models, including Gucci Mane, Hailey Bieber, and Kaash Page to name a few. They took to their socials, in collaborative posts with @weareivypark, donning the slope-worthy street styles. 




HomePrevious ProjectNext Project
Recent History
Present Hotels.com, ACD
2019 – 2025 Cult Classic Magazine, Editorial Director
2019 – 2024 Kamp Grizzly, Copy Writer / Cultural Strategy